IMC Tools Analysis

Integrated Marketing Communication Tools


Integrated making communications tools refer to the various devices that are used in order to promote a brand, their products, or to get a message out to a wide audience. In order to implement these types of tools, it is essential for the organisations to be able to effectively communicate with their clients. The way in which they do this can be analysed in order to understand the brand’s success. 

Social media and television are the most prominent communication channels used in the #LikeAGirl campaign. The film was also uploaded onto youtube, which is a great way for organisations to get their message out to a broad audience. This allows people of the general population to share the video onto other media platforms, which then gets other people involved on the topic. As the message is encoded verbally, the audience is able to see the emotions of the people involved in the campaign, which effectively communicates the message they are conveying. People have been able to comprehend and relate to the campaign, which then motivates them to share it with others. Additionally, the film is consistent with the brand’s objectives. Although they are not advertising a specific product, we still know it is part of the Always brand through the use of the tagline, and the navy colour that is seen throughout the entire video. 



Overall, the film is consistent with the creative strategy and is appropriate for both the target audience and the media environment. Due to the use of the television channel, it captures the audience's attention smoothly, in an environment that everyone is used to. The use of the integrated marketing communication tools of television and film, also capture the realism and honesty of the issue. Real people are involved, it is not staged and rehearsed. Therefore, people can relate to it with ease, which encourages them to talk about it and share it with others. 

Post 4 References
Janeja, P (2018). Integrated Marketing Communication Tools. managementstudyguide.com. Retrieved from https://www.managementstudyguide.com/integrated-marketing-communication-tools.htm



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